NIVEA Men's audience are males 18-34 who care about their skin... to a point. What will get their attention? Sports. Pop culture. Humor. And of course, sex. Since the latter isn't really part of their brand, we opted for the first three.
I collaborated on a social media editorial calendar and wrote fun and engaging Facebook posts and tweets to leverage conversations during the Oscars and March Madness.
I also created a series of posts and tweets to highlight the drudgery of mornings and promote NIVEA Men’s new energizing face scrub.