Andy Speer, Peloton’s Lead Strength Instructor, wanted to do something fun (and funny) on social for the holidays. Putting a twist on the classic Advent Calendar, I came up with “Andy’s Ab-vent Calendar.”

When the door swung open in each video, fans were treated to a surprise - Andy doing a different core exercise in various holiday outfits and settings.

My Role
In collaboration with Andy, I concepted, created, directed, wrote, produced and edited this video series that ran for the 10 days leading up to Christmas.

The Results
In a matter of days, it boosted his engagement on Instagram by 500% showing off his strength expertise and his sense of humor.