Raisinets had not done any type of advertising since the 1980s. To help launch their new flavors and give them a fun and engaging digital footprint, we created a new website and a series of animated webisodes.

Role
Collaborated on the concept, developed the Raisinets characters' backstories and wrote scripts for these animated webisodes, which secured the business to make Ogilvy Raisinets' Digital AOR