I kicked off my career in the most unusual of places... behind the windshield of the Oscar Mayer Wienermobile.
Whether it's video, a tweet, a spot (hell, even a banner), I am always thinking in terms of story. Why? I love blending my live storytelling experience with creating funny and engaging stories and videos for some of the world’s most recognizable brands.
Kicking off her career behind the wheel of the Oscar Mayer Wienermobile, Robin has since developed creative digital and social media programs for Unilever, SundanceTV, Food Network, NIVEA Men, Vera Wang and more.
As a Freelance Creative Director, Robin has created digital branded content for Colgate, Raisinets, Bertolli, Ogilvy, Y&R, McCann and more. She also contributed to Nikon’s Picturetown campaign, which garnered a Cannes Lion, a Gold in The ONE Show and honoree status for a Clio.
Colgate Tooth Tube - http://bit.ly/17YahEE
http://www.writerobinwrite.com
WHAT HAS SHE DONE?
Spoken at 2015 New York Social Media Week
• Co-created and presented a session on how brands can incorporate storytelling to connect with their audience in an authentic way
Created the "Tooth Tube" Web Series for Colgate
• Spearheaded, concepted and developed these humorous, unscripted web videos
Worked on the Wonka and Raisinets Pitches
• Won these accounts that named Ogilvy as their digital agency of record
Contributed to Nikon’s Picturetown Campaign
• Garnered a Cannes Lion, a Gold in The ONE Show and honoree status for a Clio
WHERE DID SHE START?
Behind the windshield of the Wienermobile after earning a B.S. degree in Marketing and Television/Radio/Film-Writing from the S.I. Newhouse School at Syracuse University
WHAT ELSE DOES SHE DO?
Hosts a live storytelling show called "Yum's the Word" that features her homemade ice cream cakes
Creates videos with her hilarious 73-year-old aunt called "Auntie, Do Tell"