It’s always a pleasure to work with a creative whom you enjoy chatting with personally outside of the work subject matter. The fact that she’s a stand up comic, means she’s keenly aware of current events and pop culture, which is a huge coup for creative brainstorms and idea generation. On a couple of projects, she surprised everyone bringing in media ideas of things none of us had heard of, but were the perfect solutions for what we needed. And it’s not just her research prowess, but her wit in solving problems. Every person I’ve partnered her with loved working with her and the fact that you have a freelancer, who you throw into a different client and project immediately, but someone who gets and understands it right away even if it’s a category she doesn’t readily understand, is just a shear joy to be around.
Robin’s outstanding creativity and consumer focus made her a natural leader within an integrated agency team as her ideas were leveraged across consumer touchpoints. She is a strong communicator, clearly presents her ideas and is always willing to go the extra mile. Overall, Robin is the sort of creative talent clients love to have working to drive brand results.
Robin is not only incredibly fun to work with, but she is an amazing listener and really understands the business needs and strategy. Robin has never missed a deadline and often delivers a little more than you expected, which both keeps a project on track and helps the team think more out of the box. She is an incredibly valuable asset to our creative team.
Robin gets right to the heart of the campaign, giving the client exactly what they want, while managing to think strategically. I always call her when I need great ideas and fantastic copy fast!
Robin makes it fun to come to work. I like to think of her as some sort of a renaissance woman. She’s a writer. She’s a comedienne. She’s a singer/songwriter. She’s a pop culture maven. And that’s what makes her great. She draws from such a wide range of experiences and talents to affect her work in so many brilliant ways that you literally never know where the next great idea is going to come from. And that’s what makes it fun..and exciting...and inspiring. Robin also happens to be one of the best creative partners I have ever come across. Establishing an art/copy relationship that works is all about trust, and I also felt safe to share any thought, idea, notion, or half-baked version thereof with Robin. Her performing background, especially her experience in improv, makes her a great person to collaborate with.
Robin really came through for Manifest in the clutch. We brought her into a defcon 3 situation just days before a key client meeting and she locked down 2 big creative ideas, articulated them beautifully, laid out some supporting activation ideas, and helped wrangle a team of young creatives to pull it all together. It was hectic, but the end product was great thanks to her, and the meeting was a success. I highly recommend her, in times of stress, or otherwise.
Robin launched and managed a very funny blog titled “The Greatest Pepto Moments in Television,” which was a custom product created for Pepto Bismol. Her creativity, strategic judgment and self-sufficiency were evident from the very beginning, helping me to focus on other needs. I would recommend Robin for any creative writing project, particularly in the online space.
The arrival of Robin on your project is like the arrival of the first robin of spring—it means good things are on the way.