Bertolli branched out from their well-known tomato sauces and olive oils to introduce a line of Mediterranean Style Frozen Dinners. They announced this new product during an episode of Top Chef that they sponsored and that featured their celebrity chef, Rocco DiSpirito.
To coincide with Bertolli's sponsorship of a Top Chef episode, we created a full digital campaign that leveraged Top Chef judge, Bertolli spokesman and Celebrity Chef, Rocco DiSpirito. I was involved with concepting, creating and managing the content, working closely with Rocco on the blog and the scripts for the webisodes as well as writing and developing the online advertising and Web copy for Bravo's site.
Top Chef Integration